Motivational FAIL!
Many companies place operations people over their sales organizations. Not surprisingly, they try to run it like an operations department. <
Operationally, tell a CSR or a Field Tech what to do, the standards and expectations, then hold them accountable. With a modicum of leadership, the goals and objectives will likely be accomplished.
You want to drive a salesperson crazy? Manage him like a service person! Salespeople are never motivated by another memo to read, another report to complete, another meeting to attend, or another butt-chewing to endure! While all of these things may be necessary from time to time, none of them motivate a real sales professional. All of them will drive him crazy! (If they don’t, he’s probably the wrong person for the role.)
You want to build a successful, effective sales organization? Find out how to LEAD and MOTIVATE your sales team! Hint: Money, Recognition, and Emotion. Incentivize behavior you want. If you want this policy, service, or widget sold, make it lucrative for them. A reward or award for doing what you want will go farther than hours of yelling and belittling for doing the opposite.
Micromanaging.
This is a continuation of the above thought. Successful salespeople are typically Type-A and internally motivated. If a salesperson is effective and successful, quit trying to fix him!
Pointless or Unproductive Meetings
Pointless Reports
Assuming "Successful Salesperson" = "Successful Sales Manager"
Just because someone is a good salesperson does not mean they can duplicate their success. Many organizations shoot themselves in the foot twice with one bullet. First, they take their most successful, revenue-generating salesperson out of production.
